V. Affiliate Marketing
Affiliate marketing opens the door to CPL (Cost Per
Lead) deals, where the leads are exclusive, as opposed
to shared with competitors. With the appropriate recruiting
and partnership development strategies, a high quantity
and quality-level of affiliates may be attained. In
Phase 3, we recommend that Blueliner come aboard to
monitor and advise on the affiliate marketing strategy.
Relationships with affiliate networks like Kolimbo and
Commission Junction are only as fruitful as the strategic
and creative planning invested into them on an ongoing
basis. The best affiliate programs offer new banners
and promotions to affiliates monthly, sometimes even
Potential services offered by Blueliner for PILLAR
– Aggressively recruiting national and local affiliate
Promotion Development –
Conception of and actual graphical design of affiliate
banners and text links. This may be of great benefit
and ROI to the current affiliates, incentivizing them
to update content and promotions on a regular basis.
Referral Incentive Programs
– “Refer a Friend” email promotions
offer a low cost method of marketing that Client should
be taking advantage of.