web development, e-commerce, web design, internet marketing, SEO
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Search Engine Optimization
Online Advertising
Email Marketing
Interactive PR
Affiliate Marketing
Website Analytics
Blog RSS Marketing
Internet Marketing

PLUS 1. Blog RSS Marrketing

  1. CMS (Content/Blog Management System) Integration – Blueliner is versed in open-source content management systems that drive blog engine databases. Setting up the database, blog templates and rules is the key initial task.
  2. Blog Authoring & Editing - Writing keyword-rich blog entries is one of the newest, most effective methods of achieving visibility, as long as the content is engaging. Encouraging and monitoring community participation in the corporate blog should make others feel comfortable referring inbound links. Blueliner will work with Client to identify and manage one or several suitable blog authors - preferably credentialed interior design experts - as they write about Client success stories and design tips. Client's current authors, including Kim Shaver, should be one of the participating, and possibly the featured author.
  3. Website Integration - This tactic involves the integration of Client's corporate blog within its website, without adding too much clutter to the site.
  4. RSS/Feed Management - The enabling of RSS (Really Simple Syndication) feeds, which facilitates Client's content distribution throughout the web ties in closely with Interactive PR, and helps to spread the company's wings through CGM (Consumer Generated Media) - discussion boards, chat rooms, ezines, etc.
  5. Directory Submissions - As with Search Engines, there are many blog directories that require submission and indexing from time to time. This tactic requires dedicated attention once per quarter.
  6. Blog Pulse Tracking - How do you track your blog's popularity? How do you track what others are saying about your company and products in their blogs? This PILLAR of service includes integration with net media tracking software that serves the purpose of damage control (negative CGM) as well as testimonial gathering (positive CGM) across the web.
Offshore Software Development
Internet Marketing
Application Development
Application Integration Services
Enterprise Information Portals
Knowledge Management
Blueliner seeks to utilize its entrepreneurial, media and web-centric skills, to achieve brand recognition and maximize ROI for a select group of clients who offer innovative and meaningful products.