IV. Interactive Public Relations
Interactive PR is an important tool for Client to
utilize in concert with traditional Public Relations
strategy. Placement in search engines, ezines and respected
online publications is at stake. Blueliner will work
to ensure Client is covered in the worldwide PR web.
Interactive PR services include the following:
Interactive PR Strategy
– Categorizing A, B and C-list web PR targets
and formulating a relationship-building strategy with
respective editorial staffs. The use of RSS feeds
is critical, as media professionals utilize them to
Lively and keyword rich copy is a major asset, as
well as a secret weapon in the search engine dogfight.
Very few companies consistently create or sponsor
useful and timely copy.
– Ezines offer a wonderful chance for Client
to gain exposure in local, national and niche markets.
Blueliner will seek and integrate Client content within
as many suitable ezines as possible.
– Online publications need to be contacted on
a consistent basis. Blueliner will ensure that editorial
opportunities do not pass Client by.
– The speed with which wire distribution enables
contact with various publications, editorial staff
and websites can be a major competitive advantage.