When it comes to Web strategy, Blueliner
gets it. Our 6 Pillars simplify Internet strategy and
drive an optimal ROI. There is no better marketing investment.
Pillar I. Search Engine Optimization
Blueliner's SEO process improves organic search results
in top engines. Services include on-page optimization,
ink building, feed optimization, keyword research, and
Pillar II. Online Advertising
Blueliner manages online advertising budgets through
PPC strategies, CPM, CPL and CPA banner campaigns, and
contextual websites. Blueliner employs Google adwords
Certified Professionals and Yahoo Ambassadors.
Pillar III. Email Marketing
Services include opt-in emails lists, html template
design, guaranteed email delivery, accessible campaign
reports and database maintenance.
Pillar IV. Interactive PR
Interactive PR is an increasingly growing and rapidly-moving
field. Blueliner utilizes content management systems
and wire services to distribute client press and product
news to media outlets of all sizes. Integration with
office PR and events makes interactive PR a unique and
integral parts of the 6 Pillars.
Pillar V. Affiliate Marketing
A program designed to help Merchants sell more products
online and for Webmasters to develop an income from
their website. Services include setting up affiliate
program, and managing the recuitment and negotiation
with high-quality affiliate websites.
Pillar VI. Website Analytics
Blueliner is versed in top tracking softwares, Webtrends,
Omniture and Clicktracks. Campaigns are tracked for
ROI on referring sites and keywords, conversion rates,
user behavior, and website traffic.
Plus 1. Blog & RSS Marketing
Co-creating success stories with clients and promotional
of businesses through blog. Closely aligned with Pillar
2, Blog Marketing also entails the management of advertising
and promotional arrangements with various blog owners
is also in the mix.