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PILLAR I. Search Engine Optimization

SEO goes far beyond technical, on-page optimization. In developing the overall strategy, optimizing all of Client web properties simultaneously is highly recommended. This makes sense because search engine optimized sites with high ranking positions help to boost all affiliated sites, causing a beneficial impact across the network.

The following SEO services will be provided by Blueliner on an ongoing basis:

  1. SEO Strategy - High-level strategy includes ongoing reporting and analysis on up to 250 keyword phrases, monitoring how search algorithm shifts on major engines affect Client's positioning for various keywords.
  2. On-Page Optimization - Technical advice and hands-on implementation or, if preferred, guidance of implementation by Client web team. This includes the basics, such as meta, header, alt and title tags, as well as more in-depth on page techniques, such as keyword location, density and frequency guidance.
  3. Site Architecture - From XML Sitemaps to overall inner-site PageRank distribution, Blueliner will direct Client on how to modify the web properties' overall layouts in a way that is sensible and user-friendly, as well as search engine friendly.
  4. 1-to-1 Keyword Targeting - Optimal SEO calls for targeting specific pages of the web properties for specific keyword phrases, on a 1-to-1 basis. With hundreds of keyword phrases as targets, a keyword prioritization system and gradual web page implementation process is recommended.
  5. Link Building - Compared to top Search Engine traffic sites, most client web properties have a long way to go. Getting too many links too fast will raise flags from Google, whose algorithms check for that. Blueliner will guide the link building strategy, which is the most time-consuming part of the PILLAR I work. Links from high PageRank sites, with targeted anchor text, to the appropriate pages within Client web properties.
  6. Directory Submissions - Of the thousands of web directories out there, both free and paid, Blueliner will handle the submissions process.
  7. Data Feed Optimization - Data feeds get products listed in search engines, shopping comparison engines and affiliate websites. New data feed distribution opportunities emerge daily. Blueliner will ensure that Client services are well-positioned within feeds that have the broadest possible reach. Data Feed Optimization would ensure listings within such engines.
  8. Landing Page Optimization - With so much effort going into attracting visitors to the website, how good a job Client is doing in retaining those visitors is another initiative altogether. Landing Page Optimization is the process of analyzing and modifying web pages, both graphically and content-wise, to improve the stickiness of the site. For example, someone coming in from "child bedroom furniture" has a different mentality than someone coming in from "compare office desks". This process recognizes that and seeks to transform landing pages into the most welcoming possible gateway to a new, long-term relationship.

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Blueliner seeks to utilize its entrepreneurial, media and web-centric skills, to achieve brand recognition and maximize ROI for a select group of clients who offer innovative and meaningful products.